The creative process evolves to the needs of the problem in front of you. They all start with the foundation: Discover, Define and Design. In between, there's fluidity and greyness. Things are less black and white. By all accounts, more complex.
I'm a creative,
The same thing is true whether it's building a website, creating a messaging strategy or developing brand campaigns. Sift through all this complex data to create solutions that are perceived to be simple.
LOVE IT!!! Gave me chills and hit the mark, as our respondent said in market research… ”BAM! That’s it.”
You nailed it.
Eric is THE ANCHOR to the brand team. They look to him for his POV to all manner of questions from creative to strategy to digital to marcomm matters.
Eric makes everyone around him feel comfortable in the fact that "he's got it covered."
Eric is knowledgeable about all of the brands he works on; he understands each and every clients' business and is immersed in their strategies. He is up to date on the digital advertising environment and advertising trends in general. He is authoritative in client presentations and in guiding the creative of our business. He makes decisions quickly and can manage all aspects of a project. The clients look to him solely and trust in him for all decisions on driving the creative forward.
Not only does Eric have strong craft skills, he’s collaborative and willing to listen and discuss ideas to solve client problems with all of his teammates. He has a great grasp of how to push creative ideas outside of traditional channels.
